One SAMpaign scans two thousand contacts at your target accounts, keeps the hundred carrying a live signal, writes to each from that account’s own history, and books the meetings. You review and approve. That is the whole job.
Headcount cost is fixed the day you hire. Reply rate is not.
Six SDRs, $804k, same cost either way. Only the reply rate moved. Benchmarks above, applied — not a measured Samora result.
A standalone sequencer is blind to your pipeline, so it writes from a template and a first name. SAMpaigns are anchored to the account: every send is informed by the deal history, and every reply returns as verified signal. That is the only lever in the chain above that software can actually pull.
A standalone tool writes from a template and a first name. SAM writes from the buyer profile you defined, what you actually sell, and everything already known about that account.
The Signal Audit maps what your current outreach stack captures, what it loses, and what consolidation would recover.